36 exam-style questions on The seven Ps of the marketing mix — topic 4.5 of Marketing in the IB Business Management syllabus — with answers and explanations. Samples below; the full set is free with an account.
An e-commerce model in which a business sells goods or services directly to individual consumers online is known as:
Answer: B2C (business-to-consumer)
B2C describes online retail to end consumers. B2B is trade between firms, and C2C involves consumers selling to each other via a platform.
Which is NOT one of the traditional 4 Ps of the marketing mix?
Answer: People
The traditional 4 Ps are Product, Price, Place, Promotion. 'People' is one of the extended 7 Ps for services.
A firm launches a new product at a deliberately low price to gain market share quickly. This pricing strategy is:
Answer: penetration pricing
Penetration pricing sets a low initial price to attract customers and build market share. Skimming sets a high launch price for early adopters.
In the product life cycle, during which stage do sales rise most rapidly?
Answer: growth
In the growth stage sales increase quickly as the product gains market acceptance. Maturity is where sales peak and level off.
In the 7Ps marketing mix, staff friendliness, training and appearance in a restaurant relate most directly to which element?
Answer: People
People refers to the employees who interact with customers; their behaviour and competence strongly shape the service experience.
A bank redesigns its online loan application so customers complete it in three simple steps. Which of the 7Ps has the bank improved?
Answer: Process
Process concerns how the service is delivered to the customer; streamlining the application steps is a process improvement.
That was 6 of 36 The seven Ps of the marketing mix questions.
Practise all 36 freeDistinguishAO2 · 4–6 marks
Make the difference clear for BOTH terms — a definition of one of them is only half an answer.
CompleteAO4 · 2–4 marks
Fill in what is missing in the table, diagram or calculation — check every blank.
DefineAO1 · 2 marks
Give the precise meaning — one sentence, the key terms in it, no example needed unless asked.
36 The seven Ps of the marketing mix questions — free with an account. Spaced repetition, streaks and full exam simulations included.
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