27 exam-style questions on International marketing — topic 4.6 of Marketing in the IB Business Management syllabus — with answers and explanations. Samples below; the full set is free with an account.
A firm exports the same product with the same brand and advertising worldwide to gain economies of scale. This international marketing approach is best described as:
Answer: Global standardisation
Standardisation offers an identical marketing mix across markets to cut costs through economies of scale, contrasting with adaptation to local tastes.
A fast-food chain changes its menu to remove beef in one country and adds spicier options in another. This is an example of:
Answer: Adaptation
Adaptation tailors the marketing mix to local cultural and religious preferences; adjusting the menu per market is a classic example of glocalisation.
A business enters a foreign market by partnering with a local firm that already knows the market and shares the risk and profit. This entry method is a:
Answer: Joint venture
A joint venture is a shared arrangement with a local partner, spreading risk and providing local market knowledge, though profits and control are shared.
Which of the following is primarily a cultural barrier to international marketing rather than a legal or economic one?
Answer: Language and symbol differences
Language, symbols and colour associations are cultural factors; tariffs and safety rules are legal, while exchange rates are economic barriers.
A company allows an overseas firm to manufacture and sell its patented product in exchange for a royalty fee. This low-risk market entry method is:
Answer: Licensing
Licensing grants rights to use intellectual property abroad for a royalty; it is low-cost and low-risk but yields less control over quality and brand.
How can effective international marketing support a business's approach to sustainability?
Answer: By adapting products to cut packaging waste
Adapting to local environmental standards and cutting packaging waste links international marketing to the sustainability concept woven through the syllabus.
That was 6 of 27 International marketing questions.
Practise all 27 freeCompleteAO4 · 2–4 marks
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OutlineAO1 · 2 marks
A brief account or summary: the main points in two or three sentences, no evaluation.
DistinguishAO2 · 4–6 marks
Make the difference clear for BOTH terms — a definition of one of them is only half an answer.
27 International marketing questions — free with an account. Spaced repetition, streaks and full exam simulations included.
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